Can Anyone Be an Influencer?

Photo by Rachel Martin on Unsplash

In theory, yes.

But in reality? Probably not.

The fact is that anyone can try to be an influencer. Two people could use the same strategies, post the same pictures, and still, one could be completely irrelevant and the other could be the next up-and-coming internet star.

It’s hard to say exactly why this is.

Some people purport that it’s due to the different algorithms of the various social media sites. This is true to an extent; however, wouldn’t posting the same content make you get picked up by the algorithm equally? Not necessarily.

For instance, the Instagram algorithm is said to take into account what time of day you are posting. The difference between a couple of hours might make the difference between fame and continue with your normal life.

Another big factor is networking and marketing. Very few influencers start their new account without sharing it somehow. If you don’t share it with your family or friends, you fail to start with a loyal foundation. You need a base of people who will consistently watch you, like your content, and interact on your platform.

You need to target your niche audience. Not everyone is going to like your content — that’s the sad reality of life. However, you can find a niche to fit into so that you can better attract new followers.

The worst factor by far is luck. Unfortunately, a little bit of luck is involved with becoming an influencer. Becoming popular on any platform not only requires skill, but you posting the right content at the right time. Unless you have mastered the algorithm on every site as well as all of the above information, it’s likely that you still won’t make it — right away.

If all else fails, consistency is key. Practice makes perfect, so keep perfecting your craft. The longer you work on becoming an influencer, the more likely it will be for you to grow in followers.

And remember, followers aren’t everything, but aren’t they nice?

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Abby Peeler

Abby Peeler

Journalism student at the University of Kansas | Ghosted in America Podcast Host